Technical B2B sales from Essen, Germany, working nationwide and internationally
+49 201 43 86 456 horst.willschrei@venditio-b2b.de LinkedIn
DE EN
Horst Willschrei on a phone call at his desk

Cold outreach for engineering-driven industries

Predictable new business for technically complex products

With a genuine technical background I find the right contacts, explain your product in language people understand and hand over qualified meetings, working as an integral part of your team.

Free intro call How I work

Horst Willschrei Owner of venditio · New business specialist · In technical sales since 1990

36
Years in technical sales
17
Years of venditio
20+
Technology fields
EMEA & APAC
International market development

Why venditio

Specialized in engineering-driven industries, complex technology communicated simply

Products that need explaining do not sell through reach, they sell through understanding. That is exactly where my work begins: in conversation with the person who makes the decision at the account you want.

Technical understanding

Mechanical engineering studies, training in technical computer science, energy and process engineering: I work my way into your product structure instead of reading from a script.

Access to decision-makers

In more than three decades I have learned how to find the person who actually decides inside a complex organization, and how to win them over for a conversation.

A process you can plan with

Defined target groups, a clean address base, documented calls: new business becomes a figure you can steer and put into your forecast, not a lucky hit.

Digital and CRM-based

Target group acquisition is documented in your CRM in a structured way. Personal outreach and digital strategy interlock instead of running side by side.

Lasting relationships

Targeted strategic acquisition sets the course for new and durable business relationships for your company.

Ready for international markets

Building international markets for US, Asian and German technology companies. Outreach in German and English.

The concept

Seven steps from the first conversation to the order

Steps 1 to 4 are mine. From step 5 onwards it is your turn, and I stay involved for as long as you want me to.

Steps 1–4 · core service by venditio
  1. 1

    Getting to know each other

    Mapping your product structure and getting to know your company in person: technical, not superficial.

  2. 2

    Target groups

    Target-group specific product selection and definition of the market segment where your offer has the greatest leverage.

  3. 3

    Contact research

    Identifying the target industry and the right contacts, right up to decision-maker level, cleanly documented in your CRM.

  4. 4

    Qualified outreach

    Phone contact, needs assessment, sending information material, appointment setting and a structured handover to your sales team.

Steps 5–7 · with support on request
  1. 5

    On-site meetings

    Attending the meetings at the prospect and going deeper into their requirements on site.

  2. 6

    Proposal phase

    Preparing the proposal and following up consistently.

  3. 7

    Order

    Closing the deal and moving into a lasting customer relationship.

You now know how I work. Whether it fits your product is something we will settle fastest in a conversation.

Free intro call

Industries & references

At home wherever products need explaining

A selection of projects from recent years.

Industrial Internet of Things (IIoT) optiMEAS Measurement and Automation Systems GmbH
UX design UCDplus
HMI noax Technologies AG · Glacier Computer
EPLAN electrical design & circuit diagrams DDT
Data and telecommunications XAVI · Patton Electronics
Industrial glass MBM Techglas
Metal-coated plastic solutions Biconex
Digital image analysis and software Jandel Scientific
Virtual reality R3DT
Shop floor management solunio GmbH
Metering solutions FP InovoLabs GmbH
Quantum technology and particle sensing Q.ANT
System diagnostics Synostik GmbH
Custom industrial cardboard packaging KTS-Verpackungen GmbH
Logistics hardware solutions proLogistik
Special-purpose machinery Spreckelmeyer GmbH
Measurement and control technology SMART IN OVATION GmbH
Explosion protection assessments ATEX Engineering GmbH
Telematics Masternaut
Intralogistics and conveyor technology Pietig Intralogistik GmbH
Plant monitoring FP NeoMonitor GmbH
Warehouse logistics & industrial trucks PowerFleet
Automation processes Bavarian Robotik
Process simulation & digital twin Incontrol

Testimonials

What clients say

Quotes translated from German.

Horst is an exceptional figure in sales. With his warm voice and approachable manner he manages to find the decision-makers inside a company and win them over for a conversation. On top of that, he knows how to position complicated solutions that need explaining in a way that is both understandable and focused on the goal. For me, Horst was the most valuable source for building our sales funnel. I hope we will get the chance to work together again.
Portrait of Manuel Wittke Manuel Wittke FP NeoMonitor GmbH
Mr Willschrei supported our sales activities for almost a year. With his professional yet friendly manner he quickly built trust and got potential customers excited about our offering. The conversations he initiated brought us valuable information and orders. His independent, results-oriented way of working convinced us completely.
Portrait of Verena Andree-Schwarz Verena Andree-Schwarz Managing Director, KTS-Verpackungen GmbH

About me

Horst Willschrei

Mechanical engineering studies, grown up in international sales, self-employed since 2009.

As the owner of venditio I help technical companies win new, qualified customers. With a clearly structured approach built on understandable communication and reliable processes, I specialize in new business development for engineering-driven industries such as mechanical engineering, robotics, industrial automation, telematics and logistics.

My focus is on developing and implementing digital strategies, working with CRM tools and structuring target group acquisition. Through analytical work and a deep understanding of complex technical matters, I help companies build lasting business relationships and strengthen their sales in a targeted way.

Career

  • Since July 2009

    venditio – owner

    Qualified new business development for engineering-driven industries. Strategic acquisition, target group development and handover of sales-ready contacts to the sales teams of my clients.

  • 1990 – 2009

    VP / Sales & Marketing Director EMEA & APAC

    Independent strategic market development and build-up of international markets for US, Asian and German technology companies. Acquisition and sales of technically complex products that need explaining, from data and telecommunications, industrial computing and telematics.

    Jandel Scientific · Paradyne Networks Inc. · Patton Electronics LLC · Glacier Computer · Xavi Technologies · noax Technologies AG

Portrait of Horst Willschrei, owner of venditio
Horst WillschreiOWNER OF VENDITIO

View LinkedIn profile →

Education

  • Westfälische HochschuleMechanical engineering design
  • Technische Universität DortmundTechnical computer science
  • Universität Duisburg-EssenEnergy and process engineering
  • FOM Hochschule für Oekonomie & ManagementBusiness studies · Marketing & marketing management

Languages & focus areas

German – native speakerEnglish – business fluentLead generationB2B salesBusiness management

Contact

Free intro call

Take 20 minutes to tell me about your product and the customer you are aiming for. After that I will tell you honestly whether and how I can help.

Sending opens your email program with a prepared message to horst.willschrei@venditio-b2b.de. No data is stored on this website. Details on how your data is handled are in the Privacy Policy.